The Real Jason Duncan • Inc. 5000 Founder • TEDx Speaker • Author
What To Fix Before You Exit
I built a multimillion-dollar company that hit $1M EBITDA—then almost lost everything when I realized it couldn't survive without me. Here's what I learned about what buyers actually want.
80% of profitable businesses never sell because they collapse the moment the founder steps away
The Reality Check Most Founders Avoid:
If you disappeared for 30 days tomorrow, would your business still run—or would your team panic, clients leave, and revenue plummet?
No sales pitch. No fluff. No replay
Reserve Your Spot
Next Live Training:
Date: Thursday, September 18th
Time: 2:00 PM ET
Duration: 60 minutes
Format: Live Zoom session
Cost: Free
Perfect for established business owners generating significant revenue who feel trapped in daily operations and suspect their business isn't truly sellable without them.
Live training only - no replay available. Spots are limited to maintain quality discussion. This is real training from someone who nearly lost a 7-figure business.
"Jason, the same reason you want to sell this business... is the same reason nobody wants to buy it."
— BJ Howard, my business coach, 2018
"Jason, the same reason you want to sell this business... is the same reason nobody wants to buy it."
— BJ Howard, my business coach, 2018
In 2018, I thought I was ready to sell my multimillion-dollar company. We had hit $1M in EBITDA, dozens of employees, and what I believed was a valuable business.
I was wrong. Dead wrong.
When I took my eye off operations for just one year to fight a legal battle, something happened that had never happened before: We lost money.
That's when it hit me—my coach was right. The business couldn't survive without me. And if it couldn't survive without me, it had no real value to a buyer.
The Wake-Up Call Every Founder Needs
If you stepped away from your business for 90 days starting tomorrow—completely unplugged—what would happen? Would it run? Would it grow? Or would it stall... or collapse?
Most founders never ask this question until it's too late. They assume that because they have revenue, employees, and growth, they've built something valuable.
But buyers don't buy hustle. They buy assets. And most founders aren't building assets—they're building jobs for themselves.
"Jason, the same reason you want to sell this business... is the same reason nobody wants to buy it."
— BJ Howard, my business coach, 2018
"Jason, the same reason you want to sell this business... is the same reason nobody wants to buy it."
— BJ Howard, my business coach, 2018
In 2018, I thought I was ready to sell my multimillion-dollar company. We had hit $1M in EBITDA, dozens of employees, and what I believed was a valuable business.
I was wrong. Dead wrong.
When I took my eye off operations for just one year to fight a legal battle, something happened that had never happened before: We lost money.
That's when it hit me—my coach was right. The business couldn't survive without me. And if it couldn't survive without me, it had no real value to a buyer.
The Wake-Up Call Every Founder Needs
If you stepped away from your business for 90 days starting tomorrow—completely unplugged—what would happen? Would it run? Would it grow? Or would it stall... or collapse?
The Wake-Up Call Every Founder Needs
If you stepped away from your business for 90 days starting tomorrow—completely unplugged—what would happen? Would it run? Would it grow? Or would it stall... or collapse?
Most founders never ask this question until it's too late. They assume that because they have revenue, employees, and growth, they've built something valuable.
But buyers don't buy hustle. They buy assets. And most founders aren't building assets—they're building jobs for themselves.
What You'll Discover in This Training
The Law of the Architect—why you only have 3 jobs as a founder (and you're probably doing everything except those 3 things)
The Founder's Blind Spot that makes even profitable businesses unsellable
The 5 deal killers that make buyers walk away—no matter how good your numbers look
What buyers really want (it's not what you think)
The 10-question diagnostic that shows you exactly where your business would break without you
This Training Is For You If:
You're generating significant revenue but feel trapped in daily operations
You've thought about selling but suspect your business isn't ready
You want honest feedback about what would happen if you stepped away
You're tired of being the bottleneck in your own company
You're coachable enough to hear some hard truths
Why This Training Exists
I used to be a schoolteacher. Lost my job in 2010 when the economy tanked. Started a business out of desperation with no backup plan, no savings, just me, my wife, and two kids staring at a blank future.
By 2018, I had built something I was proud of. Multimillion-dollar revenue. Strong team. Made the Inc. 5000 list. I thought I was ready to cash out and move on to something I enjoyed more.
Then my business coach said something that changed everything: "The same reason you want to sell this business is the same reason nobody wants to buy it."
He was right. I was the glue holding everything together. Take me away, and the whole thing would fall apart.
What happened next forced me to completely rebuild how I thought about business ownership. Not just revenue and growth—but transferable value. Systems that work without me. Leadership that doesn't depend on my daily input.
This training is everything I wish someone had told me before I learned it the hard way.
What Business Owners Are Saying
"The #1 thing Jason taught me is that I cannot be the hero of my own business"
— Chance Smith
"I was able to take 3 months off with my business not collapsing. This is the first year in a few years that I have not had debt."
— Terry Hartzell
"Any entrepreneur who's interested in growing their business and exiting without losing ownership would be well-served by Jason."
— Nathaniel Holzmann
What Business Owners Are Saying
"The #1 thing Jason taught me is that I cannot be the hero of my own business"
— Chance Smith
"I was able to take 3 months off with my business not collapsing. This is the first year in a few years that I have not had debt."
— Terry Hartzell
"Any entrepreneur who's interested in growing their business and exiting without losing ownership would be well-served by Jason."
— Nathaniel Holzmann
Meet Your Host:
The Real Jason Duncan
Jason Duncan built a multimillion-dollar business after getting laid off as a teacher – and nearly lost it when he realized it was too dependent on him. After stepping back and reengineering it to thrive without him, he created The Exiter Club to help other entrepreneurs do the same.
Jason’s been featured in Inc., Entrepreneur, and has helped dozens of 7- and 8-figure founders build companies that can run – and sell – without them.
“What to Fix Before You Exit” is not a sales webinar. No pitch. Just real training.
Meet Your Host:
The Real Jason Duncan
Jason Duncan built a multimillion-dollar business after getting laid off as a teacher – and nearly lost it when he realized it was too dependent on him. After stepping back and reengineering it to thrive without him, he created The Exiter Club to help other entrepreneurs do the same.
Jason’s been featured in Inc., Entrepreneur, and has helped dozens of 7- and 8-figure founders build companies that can run – and sell – without them.
“What to Fix Before You Exit” is not a sales webinar. No pitch. Just real training.
© 2025 The Real Jason Duncan - All Rights Reserved.
